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Promotional goods are everywhere nowadays, and it’s easy to know why. They are inexpensive, versatile and make a fantastic addition to your existing marketing program. Business leaders understand how much of an affect promotional products can have. Promotional products deliver a much better price per impression than any other type of media, and they have the capability to be quite powerful sales and marketing resources. Promotional items are perfect for new and established companies alike.

Although the benefits are endless, many businesses are still hesitant to dedicate part of their advertising budget to promotional goods. If you are still on the fence, here are seven reasons why utilize promotional products for your company:

  1. They’re targeted
    Radio and newspaper advertisements go out into a broad audience where just a small percent of the audience might be in the market for your service or product. Promotional products supply you with the capacity to control the supply and target people that are interested in your service or product. This causes a more potent advertising and marketing effort and a greater return on investment.
    
  2. They last
    Promotional products have a longer “shelf life” than more traditional forms of advertising such as magazine or radio. People today are inclined to keep promotional things longer than other kinds of advertisements, and many people actually use the items that they are given on a regular basis. This provides your organization with greater exposure among your target audience.
    
  3. They’re customizable
    There are thousands of promotional items on the current market, and you will easily be able to find one which suits your business’ marketing plan and budget. Promotional products supply you with the capability to find creative, and you get to choose the message, colours, audience and much more.
    
  4. They’re versatile
    There are many different ways to use promotional products, and you will probably find that there are numerous ways that you can use them in your own business. Some great uses for promotional goods include client loyalty items, employee appreciation gifts, trade show giveaways, thank you presents, sales meeting gifts, sales incentives, holiday celebration gifts, etc.
    
  5. They build brand awareness
    Every time somebody uses your promotional goods, your organization’s name has been viewed. This contributes to recipients considering you the next time they need the services or products you supply. Should you give away things like hats, t-shirts, sweatshirts or bags, recipients become walking billboards whenever they bring them.
    
  6. They’re memorable
    When people receive promotional items, they tend to recall who they got it from and where they got it. People today have a tendency to forget magazine ads, radio or billboards advertisements unless they are extremely memorable, but ask somebody about a current promotional item they received, and they’ll have a far easier time recalling what it was and who gave it to them. Simply put: promotional things are memorable.
    
  7. People love them
    Who doesn’t love a free gift? The fact is that people love promotional items. When it’s a sporting event or trade show, folks gravitate towards stalls and stands that are giving away items. A useful or fun promotional item creates a positive, lasting impression of your organization.

Message From This Post’s Sponsor

To help you enjoy life and have your finances help you reach your life goals, speak to fee-only financial planner, Bily Xiao. He is a Certified Financial Planner in Vancouver with a background at Microsoft and other tech companies. His Vancouver Financial Planner website has been cited on Forbes, Yahoo Finance and The Huffington Post for his financial expertise and is a member of the Financial Planning Association of Canada.

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